Marketing News

Native Dunks Into the Gourmand Trend with Dunkin’ Partnership

The collection includes deodorant, body wash, shampoo, conditioner and lotion in a variety of donut-inspired scents.

“Me time” just got sweeter.

Native is sprinkling some happiness into personal care routines with a new collaboration with Dunkin’. The limited-edition collection features four donut-inspired scents for consumers to start their day lathering up in their favorite donut scents.

The collection, available exclusively at Nativecos.com and Walmart, includes deodorant, body wash, shampoo, conditioner, 2-in-1 and hand & body lotion in a variety of donut-inspired scents.

“Native has earned a reputation for creating unexpected, gourmand-inspired partnerships in fragrance, and our collaboration with Dunkin’ brings the ultimate playful twist to your routine,” said Chris Talbott, CEO of Native. “By combining Native’s iconic formulas with sweet aromas inspired by Dunkin’s beloved, classic donuts, this collection redefines how personal care can be both fun and delightful. Together, we’re elevating everyday essentials with a lighthearted touch to bring joy into personal care and fuel your routine!”

Donut-Inspired Scents

The lineup includes the following donut-inspired scents:

Strawberry Frosted, available in deodorant, shampoo, conditioner and body wash;

Vanilla Sprinkle, a blend of vanilla, coconut and citrus notes, available in deodorant, body wash and hand and body lotion;

Blueberry Cobbler, a fusion of blueberry, apple and caramel notes available in deodorant, 2-in-1, body wash and hand & body lotion; and

Boston Kreme is a combination of buttery sugar, cream and vanilla notes available in deodorant, shampoo, conditioner and body wash.

“We’re thrilled to welcome Native’s limited-edition collection with Dunkin’ to Walmart,” said Jerrit Davis, vice president personal care, Walmart US. “This exciting collaboration brings innovation and inspiration to our customers personal care regime.”

On Native’s website deodorant retails for $13; body wash, shampoo, conditioner and 2-in-1 for $10; and hand & body Lotion for $14 on nativecos.com and Walmart stores online.

Keep Up With Our Content. Subscribe To Happi Newsletters